ERROR: Macro njDefaultArticleHeader is missing!

Don't Do AC, unless you have permission

By

Back to Top Comments Email Print

Latest News

Cranbury-based Rafael Pharma partners with Atlantic Health for testing on new cancer drug

By Vince Calio
November 17, 2017 02:12 PM

Cranbury-based Rafael Pharmaceuticals Inc. is partnering with Atlantic Health System to initiate Phase I clinical trials of a new drug to treat pancreatic cancer. CONTINUE READING

Lincoln Property Co. announces activity in Parsippany

By Mario Marroquin
November 17, 2017 11:13 AM

At 800-900 Lanidex Plaza, real estate firm Lincoln Property Co. announced a total of 45,000 square feet across two, three-story office buildings totaling 114,000 square feet. Lincoln worked on behalf of 8H9H Lanidex and Milelli Real Estate Partners. CONTINUE READING

advertisement

Maersk names new North American president

By Vince Calio
November 17, 2017 10:56 AM

Maersk Line North America, based in Florham Park, has appointed Omar Shamsie, a 28-year veteran of the company, as its new president. CONTINUE READING

New Jersey Resources names COO

By November 16, 2017 12:45 PM

Wall-based New Jersey Resources announced it has named Stephen Westhoven executive vice president and chief operating officer. CONTINUE READING

Case hires financial and investment analyst

By Mario Marroquin
November 14, 2017 11:52 AM

Real estate investment firm Case Real Estate Capital recently announced it welcomed Aysha Cox who will serve as a financial investment analyst. CONTINUE READING

Kent Place School names new CFO

By Emily Bader
November 14, 2017 02:14 PM

Summit-based Kent Place School, a college-preparatory day school for young women, announced it has appointed Genevieve Madigan as its new chief financial officer. CONTINUE READING

advertisement

You may recall, during this wild and crazy summer, seeing one of those ads encouraging you to "Do AC." Actually, scratch that. If you saw one, I'm sure you remember it, because it was full of color, light, sexy young people and delicious food, whereas you recall your last trip to Atlantic City being full of casinos clouded with ancient cigarette smoke, old people sliding their Social Security down the slot machines and buffets where the most popular dish was chateaubriand d'Meow Mix.

I'm not going to pin all the success of marketing Atlantic City as a destination on four letters, unless they're R, E, V and L (you have to use E twice, of course), but Do AC has certainly played a role in getting people to, if not actually go to Atlantic City, think about going there, or at least "like" it on Facebook. So you'd think that news that the campaign has apparently gone viral would leave the Atlantic City Alliance as pleased as punch, but of course, if that were true, I wouldn't be blogging about this topic right now.

Advertisers dream about campaigns that go viral on YouTube and other social media arenas, because the successful ones draw millions of eyeballs. Who in the world ever heard of BlendTec before this guy? But the ACA, while happy with the exposure, is prepared to protect its trademark, according to this report in the Press of Atlantic City.

This is a mistake. The ACA has created something that the city's non-casino elements can rally around, be they pizza bakers, wannabe skate park-builders or strippers, as per the story. Right now, you've got Revel — which is a casino, in case you don't know; please patronize those slot machines! — seeking an extra $50 million in breathing room from its creditors, while the Golden Nugget sues and is sued over unshuffled cards in a mini-baccarat game that led to $1.5 million in payouts. The city has more bruises than Todd Akin's reputation following his horrific, stupid comments on rape. It's nice to see a campaign the city can actually rally around.

Besides, if we're going to talk about trademark protection, the folks in Wildwood may have something to say.

I'm even more irreverent on Twitter @joe_arney.

Share This Story On:

Don't Do AC, unless you have permission

By

Back to Top Comments Email Print

Latest News

advertisement

You may recall, during this wild and crazy summer, seeing one of those ads encouraging you to "Do AC." Actually, scratch that. If you saw one, I'm sure you remember it, because it was full of color, light, sexy young people and delicious food, whereas you recall your last trip to Atlantic City being full of casinos clouded with ancient cigarette smoke, old people sliding their Social Security down the slot machines and buffets where the most popular dish was chateaubriand d'Meow Mix.

I'm not going to pin all the success of marketing Atlantic City as a destination on four letters, unless they're R, E, V and L (you have to use E twice, of course), but Do AC has certainly played a role in getting people to, if not actually go to Atlantic City, think about going there, or at least "like" it on Facebook. So you'd think that news that the campaign has apparently gone viral would leave the Atlantic City Alliance as pleased as punch, but of course, if that were true, I wouldn't be blogging about this topic right now.

Advertisers dream about campaigns that go viral on YouTube and other social media arenas, because the successful ones draw millions of eyeballs. Who in the world ever heard of BlendTec before this guy? But the ACA, while happy with the exposure, is prepared to protect its trademark, according to this report in the Press of Atlantic City.

This is a mistake. The ACA has created something that the city's non-casino elements can rally around, be they pizza bakers, wannabe skate park-builders or strippers, as per the story. Right now, you've got Revel — which is a casino, in case you don't know; please patronize those slot machines! — seeking an extra $50 million in breathing room from its creditors, while the Golden Nugget sues and is sued over unshuffled cards in a mini-baccarat game that led to $1.5 million in payouts. The city has more bruises than Todd Akin's reputation following his horrific, stupid comments on rape. It's nice to see a campaign the city can actually rally around.

Besides, if we're going to talk about trademark protection, the folks in Wildwood may have something to say.

I'm even more irreverent on Twitter @joe_arney.

Share This Story On:
advertisement

Comments


Be the first to comment.



Please note: All comments will be reviewed and may take up to 24 hours to appear on the site.

Post Comment
     View Comment Policy
advertisement
ERROR: Macro defaultSidebar is missing!
ERROR: Macro footer_top is missing!
Back to Top