New Jersey’s newest tourist attraction roared to life Memorial Day weekend, the fruits of 18 months of investment, marketing and a lifetime of dinosaur devotion.
Guy Gsell is the founder of Field Station: Dinosaur, in Secaucus, and was the original director of Discovery Time Square, where exhibits included King Tut and Titanic. Gsell said his new foray into educational experiences is the perfect combination of two of his loves: theater and dinosaurs.
Marketing to the target audience has taken the shape of a “barnstorming tour,” Gsell said. Currently, the “dinosaur troubadour” is making appearances at New Jersey libraries to introduce families to the park. He said he wants families to feel like they’re visiting a place and people they already know.
“We started very much concentrating on New Jersey, New Yorkers who could access us on the train very easily as a local attraction,” Gsell said. “We’re starting to get a lot of attention and phone calls from people interested in coming into New York and spending some time with the dinosaurs on their visit to the area.”
Gsell said he’s working with the Meadowlands Liberty Convention and Visitors Bureau to build packages with hotels and other area attractions to keep visitors on this side of the Hudson for more than a few hours.
“When I looked at maps with them and showed them what I was thinking, they got very excited about not only the Secaucus location, but they had a Plan B and a Plan C for me that would’ve kept (the park) in the Meadowlands region,” he said.
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