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Unilever to collaborate with P.F. Chang’s

By , - Last modified: March 1, 2011 at 10:15 AM

License agreement will launch line of Asian cuisine for the frozen food aisle.

Consumer products maker Unilever (NYSE: UL), in Englewood Cliffs, said Monday it entered into a licensing agreement to create a new product line of frozen Asian entrees developed with a popular restaurant chain. The company said it will work with restaurateur P.F. Chang’s China Bistro Inc. (Nasdaq: PFCB), in Scottsdale, Ariz. to develop the product lineup.

P.F. Chang’s owns and operates more than 190 China Bistro locations across the country. The company also operates about 160 quick-serve Pei Wei Asian Diner restaurants.

No timetable has been released for the debut of the line of Asian frozen meals. Unilever first delved into ethnic food offerings in 2005, when it introduced ready-to-heat entrees under the Bertolli Frozen Italian Skillet Meals brand.

E-mail Joćo-Pierre Ruth at jpruth@njbiz.com

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