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Liquid Lightning gets distribution deal with Fedway

By João-Pierre Ruth
11/20/2009
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Liquid Lightning Energy, in Pompton Lakes, said Friday it landed a distribution agreement early this month with wine and spirits distributor Fedway Associates Inc., in Mount Laurel.

Liquid Lightning, a maker of an energy drink of the same name, said its product is the first nonalcoholic beverage to be distributed by Fedway, which distributes such spirits as Grey Goose vodka.

The distribution agreement includes restaurants, bars and retailers with liquor licenses.

Liquid Lightning offers its drinkers a mix of nutrients, including panax ginseng, vitamin C, and vitamin B12, to help boost energy levels. It's also available through such retailers as A&P and Pathmark.

E-mail Joăo-Pierre Ruth at jpruth@njbiz.com

Follow me on Twitter @jpruth

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