follow us:Google+ FacebookLinkedInTwitterRSS Feeds

advertisement

Event Details

The Software Is The Brand: Featured Speaker: John McCarthy, VP & Principal Analyst Forrester Research, Inc. #forrester

When

Tuesday, Nov. 12, 2013
8:00 AM - 12:00 PM

Where

Yorktel 81 Corbett Way Eatontown, NJ 07724 Directions

Description

Software is becoming a brand and your software is your product differentiator. Even if you think you’re not a software company, this program will be a wake-up call for your organization . . .
For more and more companies, its software assets represent a key part of the brand experience and the firm’s differentiation. Whether its mobile banking apps from Citibank, infotainment systems in Ford cars, or the proactive diagnostics running in GE wind turbines software represents a key part of how customers experience a company’s product and services. This creates huge new requirements around how products are developed, mobile apps are built and IT systems are designed. The session looks at the services and business implications and opportunities behind the software is the brand dynamic.

With 27 years of experience at Forrester, John McCarthy is a key contributor to Forrester’s work on predicting the business impact of technology. John has more than 12 years of insight into the development of a global delivery model for IT services and product development.

Price

Event Price: $200.00 Member Price: $50.00 Additional Information: Professional Service Providers - $150.00

Website

Event Website: http://www.njtc.org/events/indevt.asp?dbid={AF9C0704-9A15-E311-AD91-0013725A113C}&svdate=N Online Registration Available: Yes

Industry

Technology

Event Type

Information Session

Age Limit

18+

Contact Information

Karen Lisnyj karen@njtc.org Phone: (856) 787-9700

Poll Question of the Week:

Tell us why:

Breaking Glass

Could shorter workdays make for better workers?

Wednesday morning I read an interesting article about the continued research on...

Industry Insights

Closing the gender gap in financial education and planning

A recent study by Genworth Financial found that while many Americans believe...

SFW: Suitable for Work

What's your Brazilian soccer name? Site offers quick and easy way to find out

We know, we know — no one has been watching the World Cup during the...

Business Events

Non-Traditional Tax Advocacy (Free CLE/CPE/CE)
Thursday, July 31, 2014
Teacher Expo, Expanding Teaching Horizons
Thursday, July 31, 2014
NJBIZ Business Event
Monday, August 4, 2014
Community Business Academy Information Session
Tuesday, August 5, 2014
Teacher Expo, Expanding Teaching Horizons
Wednesday, August 6, 2014
NJBIZ Business Event
Friday, August 8, 2014

Special Editions

Business Profiles 2014

Business Profiles 2014
Taking an Inside Look at Business in New Jersey.

Health Care Heroes 2014

Health Care Heroes 2014
The Healthcare Heroes awards supplement highlights individuals and organizations making a significant impact on the quality of healthcare in New Jersey. Click on the image to read through the supplement.

EY Entrepreneur of the Year New Jersey 2014

EY Entrepreneur of the Year New Jersey 2014
Entrepreneurs follow many roads to success, but they are all powered by the same fuel: visionary ideas that transform businesses and jump start industries.Celebrating the results has been a priority for EY for nearly 30 years. Each year, the global leader in professional services recognizes entrepreneurs as true visionaries who contribute to economic growth through leadership, innovation and cutting-edge products and services.

Real Estate & Construction Report

Real Estate & Construction Report
A look at how higher education is fueling a surge in development on campuses across New Jersey


Advanced search
Sponsored by
advertisement
  
  
advertisement
  
  
advertisement
Back to Top