In a world of extreme makeovers,
SBLI USA Mutual Life Insurance
Co. has gone one step further.
>>>The company was born in 1939
as the Savings Banks Life Insurance
System, the brainchild of former U.S.
Supreme Court Justice Louis
Brandeis. He believed that ordinary
working people should have access
to affordable life insurance.
>>>For 60 years, the company sold
products through representatives at
community savings banks in New
York. Then, as the regulatory environment
changed in the 1990s, the
company reorganized as SBLI USA
Mutual Life Insurance Co.
>>>“This was not just a resurfacing.
It was a full overhaul,” says Vikki L.
Pryor, chief executive officer. “The
unique challenge was to capitalize
on the long and proud company history
and to simultaneously bring the
company into the 21st century.”
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>>>SBLI preserved its traditions by
continuing to focus on financial
products for people with moderate
income, household earnings of
$75,000 or less. But, the company
updated its technology and infrastructure
and adopted a direct-toconsumer
marketing and distribution
system.
>>>Today, SBLI considers itself a
financial empowerment company
and has been rewarded by growth in
both sales and profits.
>>>The company’s sense of its mission,
meanwhile, extends to the
community at large. SBLI associates
are given paid time off to spend at
least two days a year volunteering in
service-oriented nonprofits.
Visit SBLI USA's Website |