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SBLI USA
Mutual Life Insurance Co.

 
Vikki Pryor,

 

www.sbliusa.com
 
 
 
 
 

In a world of extreme makeovers, SBLI USA Mutual Life Insurance Co. has gone one step further.
>>>The company was born in 1939 as the Savings Banks Life Insurance System, the brainchild of former U.S. Supreme Court Justice Louis
Brandeis. He believed that ordinary working people should have access to affordable life insurance.
>>>For 60 years, the company sold products through representatives at community savings banks in New York. Then, as the regulatory environment changed in the 1990s, the company reorganized as SBLI USA Mutual Life Insurance Co.
>>>“This was not just a resurfacing. It was a full overhaul,” says Vikki L. Pryor, chief executive officer. “The unique challenge was to capitalize
on the long and proud company history and to simultaneously bring the company into the 21st century.”

 

>>>SBLI preserved its traditions by continuing to focus on financial products for people with moderate income, household earnings of
$75,000 or less. But, the company updated its technology and infrastructure and adopted a direct-toconsumer marketing and distribution
system.
>>>Today, SBLI considers itself a financial empowerment company and has been rewarded by growth in both sales and profits.
>>>The company’s sense of its mission,
meanwhile, extends to the community at large. SBLI associates are given paid time off to spend at least two days a year volunteering in service-oriented nonprofits.

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