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    C. Harry Knowles  
>>BY SHAWN LEDINGTON
John Martinson  
Edison Venture Fund

 

www.edisonventure.com

 

 
Metrologic

 

  Art Ryan
 
Prudential Financial
 

>>>John Martinson had a plan when he graduated high school: he’d enter the U.S. Air Force and
become a pilot—all in an effort to become an astronaut.
>>>His plan worked out, partly. He served as acombatpilotonmorethan 500 missions for the Air Force. He earned his bachelor’s degree in aeronautical engineering from the U.S.Air Force Academy in Colorado Springs, Colo., and a master’s degree in astronautics fromPurdueUniversity.
>>>However, at 6 foot 2 inches, he was considered too tall for space.
>>>After his discharge, Martinson returned to his native Bergen County. A neighbor suggested that he try working in venture capital at Exxon Enterprises.
>>>“I didn’t even know what the word ‘venture capital’ meant,” Martinson recalls.
>>>His neighbor pointed out a logical reason why Martinson might be good at venture capital: You need to be cool under fire, like a combat pilot, and possess business knowledge.
>>>Exxon Enterprises was all about oil exploration —when one well ran dry, it was time to find another, Martinson says.
>>>“It was the only business model I know of when it was OK to lose money,” he says. “The whole idea was to build large companies fast.”
>>>That fast-growing environment was exciting for Martinson, who now says that it didn’t seem real.
>>>“Business is not like an oil well,” he says. “People do lose money.”
>>>Eventually, Martinson moved to another firm where he focused on a hotbed of new business: the west.
>>>In 1985 alone, he took 28 red-eye flights to California and Texas. It was also the year his wife, Margaret, told him she was going to have a baby,
and he knew he wouldn’t be able to be a good father if he kept traveling. In 1986, with support from his wife, Martinson created the Edison
Venture Fund, a firm that partners with entrepreneurs, service providers and other financing sources to build successful companies.
>>>He is proud that his familyfocused company never puts a business event before a school event or a teacher conference.
>>>In his career, Martinson has guided 150 equity financings and served as director of 40 companies.

 

>>>His company has financed 39 private New Jersey-based companies. He is currently a director of Dendrite in Bedminster, Sela2 in Morris Plains and Sentrx in Little Falls. He has led multiple investments in application
software in the drug industry, customer
relation management, education, human resources, manufacturing and engineering.
>>>His company provides Martinson with another mission.
>>>His Lawrenceville company houses one of the largest Thomas Edison memorabilia collections in the world. This is one of Martinson’s hobbies.
>>>“(Edison) is a role model to
entrepreneurs,” he says. “He founded
General Electric.”
>>>Martinson says that when he started his company, he picked software— the right industry to invest in.
>>>“You can build a valuable growth company without large amounts of money,” he says.
>>>His best advice for entrepreneurs is to build a team of people they can rely on, a team that is better than they are. He also advises entrepreneurs to never lose sight of
the mission—to make a sale.
>>>Martinson is most proud that his company has not only made him and the other founders money, it has turned 10 business owners into millionaires as well.
>>>“Lots of families have been impacted,” he says. “They have been able to send their kids to college.”
>>>Education is something that Martinson takes seriously. He and his wife established a foundation to fund 20 grants to colleges to help develop programs for high school science and math teachers. One of those grants helped Rutgers University create two
science buses filled with experiments
designed to excite kids about science,
Martinson says.
>>>The goal is to create more inventors
and entrepreneurs in the United States.
>>>Martinson is concerned about the low number of college students majoring in engineering. Of the 45 software company owners Edison Venture has helped fund, more than half are foreign-born.
>>>“Our thought is that the teacher is in a position to influence kids— make them more comfortable with science,” he says.
>>>Perhaps, one of those kids will become an astronaut.

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