New Brunswick, NJ

As 2003 drew to a close, Advanced Health Media could feel the ground shifting.
>>>Its customers in the pharmaceutical industry were consolidating and facing new regulatory challenges, sparking changes in planning and
delays in budgeting.
>>>The changes created hard decisions for Advanced Health, a marketing services company founded in 1999 to serve the pharmaceutical industry. The company laid off 35 people.
>>>But, Advanced Health didn’t give in. It began planning for the future and figuring out from where its growth would come.
>>>“This year was critical in our life cycle and we have built on the experience and learning from that year,” says Kevin McMurtry, chief executive
officer of the company, which helps drug companies market to doctors and other health professionals.
>>>After 2003, the company began to focus on its speaker and meeting logistics services and the promotional aspects of medical education.